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The reputation of a business is essential to its survival. In the time of social media, reputational risk is the most important of those facing organizations. Are you managing this risk properly on the Web?

Have you ever been approached by an SEO “expert” who promises you to be “# 1 in Google” by following his tips and tricks? Have you retained his services? Have you seen a positive impact on your business results? No? Well, you’re not alone, and here’s why.

Your website is a hard-working machine, but even machines have challenges to overcome. The success of your website depends on how well it is set to vanquish these obstacles. Fortunately, there is much documentation on how to tackle these issues, but first let’s identify them altogether.